Founded by Alex Sfeir in 2015 Food4Life, then Fruit4Life, was created through a very personal and lived experience. Due to the hectic and stressful lifestyle of his demanding job as a luxury retail sales manager, Sfeir constantly found himself exhausted, sick and unmotivated. It was the day that he decided to take matters into his own hands and do a drastic change in lifestyle that transformed his life completely.
The solution was simple: Eating healthy. It didn’t take him long to realize that starting his days with fruits resulted in an exceptional change in his body, mood, energy and productivity levels. Sfeir was so happy with this change that he decided to pass it on to his team, bringing them fresh fruits every morning, instead of the usual donuts and baked goods for breakfast.
It is now his goal to help everyone in the UAE, across all homes and offices, live a healthier and happier life.